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El Kapan

Founded in 2016, El Kapan is a Bulgarian restaurant situated at the central beach in Varna. It is a place for young people who can enjoy various types of seafood and bbq under the rhythm of live chillout music. Our goal was to create a memorable logo, including a fresh and inviting comprehensive vision for the entire brand. To make it recognizable and unique, we had to follow an uniform style and that required us to make everything individually and custom from scratch - especially the symbol, logotype and the illustrations. Creative and brand strategy, art direction and account management - Marka Collective Design, branding, art direction, product design, Brand ID - Marka Collective Photography - Marka Collective

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