Bohosi is a new boho chic clothing brand with 100% handmade products. Living a boho lifestyle means to be free and always be yourself. This is the beauty of boho thinking - there are no rules, or time restrictions. We are all children of the moon and we all live for the present!
For the visual language we had to come up with something recognizable and at the same time in complete contrast with the dynamic and colourful style of the boho movement. Therefore we made a simple logotype, combining the boho elements. By using nice structured papers and print techniques, we gave the brand's packaging and materials a touch of personality. With their simplicity, they stand out among the colourful dresses and instead of being intrusive, they create a balance where everything lives in harmony.
Art Direction, Packaging, Graphic Design and Photography by Marka Collective